Your First Clients Aren’t Just Clients. They’re Your Pricing Research.
I priced my first done-for-you project on what felt fair. Not on hours. Not on scope.…
Being Findable Is an Operations Problem Wearing a Marketing Costume
Being unfindable online usually gets treated like a marketing problem. Most of the time it’s an…
The Chaos Already Has a Price
The cost of business chaos never shows up on an invoice. It’s the two hours you…
When You Think You Have a System and You Don’t
I got back from vacation, opened my laptop, and had that small sinking feeling you get…
Cash Flow vs. Profit: The Gap That Can Sink Your Business
I said this to another business owner at an Entrepreneurly event a couple weeks ago: you…
How to Write an SOP for Small Business
I recently became secretary for my local Toastmasters group. One of my first jobs was building…
What Schema Markup Actually Is (And Why I Almost Skipped It)
When I got my SEO audit back, one line stopped me: adding schema markup was the…
How I Organize Google Drive So I Can Actually Find Things
I’ve noticed something about myself when I’m working in a shared Google Drive, someone else’s business,…
What Google Search Console Actually Tells You
What Google Search Console Actually Tells You (And Why I Wish I’d Paid Attention Sooner) I…
Is Your Website Slower Than You Think?
I found out mine was. It took less than two minutes, using a free tool called…